Tattooed with pictures of AK-47s, Miami's six-foot, 300-pound rap figure known as Rick Ross embraced his city's reputation for drug trafficking on his debut single, "Hustlin'," in 2006. While Atlanta and Houston artists were establishing their cities as Southern strongholds, Ross aimed at putting Miami back in rap's national spotlight. Ross, real name %William Roberts, grew up in Carol City, FL, an impoverished northern suburb of Miami. Influenced by artists like Luther Campbell and the Notorious B.I.G., %Roberts formed local rap group the Carol City Cartel and began rapping in the mid-'90s.
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